ICL to Broadcast in over 125 countries
November 28, 2007 • Indian Cricket League, TV Schedules
In an effort to lure the advertisers the Zee group has decided to telelcast the beginning 30 minutes of every macth of the Indian Cricke League’s (ICL) inagural season on all its 25 channels within India and its 7 Internationl feeds, accoring to sources.
Talking to the media persons the executive vice-president of Essel group Mr.Ashish Kaul termed it as a first-of-a-kind move to enable ICL matches to be viewed in over 125 countries. He said “It has never been done before. The first 30-minutes of two matches, that would be played each day from November 30 to December 16, will be available live on all our network channels so that they can be sampled by almost everyone.”
The Zee network of 25 channels has a reach of about 100 million cable and satellite and direct-to-home subscribers. Outside India, the Zee bouquet of channels, through seven feeds, reaches Europe, North America, Africa, Australia among other countries.
Zee didn’t give any surity to the advertisers about the telecast of ICL on Ten Sports a channel where Zee is an equal partner to the Taj group. Zee Sports has a very limited distribution in homes (only 20% of the cable homes) unlike Ten Sports which is available in 70% of the cable homes, this made the advertisers not to commit to the ICL.
With just 2 days to go Zee has its work cut out.